What are Cookies?

A cookie is a small file stored by a server in a user's terminal (computer, telephone, etc.) and associated with a web domain (i.e. in most cases with all the pages of a single website). Generally speaking, the cookie contains certain directly or indirectly identifying information, such as the name of the server that deposited it, a session identifier, or even information on navigation within the site you are visiting, such as the pages you have visited, for example, a terminal identifier, an advertising identifier, etc.

Cookies have many uses: they can be used to remember your advertising ID, the contents of your shopping cart, the language in which the web page is displayed, to track your browsing for statistical or advertising purposes, to personalise content etc. For the sake of simplicity, we use the term cookies to refer to all types of tracers.

Who can place cookies on your terminal?

-> GEMGEM

-> GEMGEM's partners: these are third-party companies, such as advertising agencies, fraud

prevention service providers or our partners' clients. You can consult the list of partners (also available via the cookie management platform).

Cookies may be deposited when you browse our Site or when you click on our advertising spaces from our Site or partner sites.

Setting up of Cookies

A. GEMGEM’s Site

When you first connect to the Site, a banner is displayed to inform you about the categories of cookies that are used and to give you the possibility of accepting or refusing cookies related to

audience measurement,
content customisation,
personalised advertising and
sharing on social networks.

Once you have made your choices, a necessary cookie is placed on your terminal in order to keep them in memory for 6 months. This prevents us from asking you to set your cookies each time you visit our Site. If you wish to change these settings at a later date, you must empty your browser's cache so that the banner appears again or access the cookie management platform.

B. Setting your browser or terminal

You can also set your browser or terminal to manage cookies in general, regardless of the website or application concerned. The configuration of each browser is different. It is described in the help menu of your browser, which will allow you to know how to modify your wishes with regard to cookies. Rejecting or deleting cookies may prevent the site in question from functioning properly.

Cookies and processing used on our Site

1. Necessary cookies (not configurable)

These cookies are installed by default: you cannot set them via the Site. These cookies are either necessary for the operation of our Site, or installed as a response on our part to actions that you have carried out and that constitute a request for services. These cookies are based on GEMGEM's legitimate interest in allowing the Site to function as well as possible and ensuring its security.

Retention period: their life span is generally the time of the session and a maximum of several months.

Consequence in case of blocking: you may no longer be able to access the Site and/or the Site's services.

Details of the purposes:

retain your expressed choice on the deposit of tracers;
to allow you to remain connected when you navigate from one page of the Site to another;
to keep track of the contents of your shopping cart or to charge for the product(s) and/or service(s) purchased;
customise the user interface (e.g. for language selection or presentation of our services); save the format and dimensions of your screen and windows in order to correctly display our Site;
authenticate you to a service, including those aimed at ensuring the security of the authentication mechanism,
for example by limiting robotic or unexpected access attempts;
combat spam and phishing attempts, by enabling us to identify computers used to create large numbers of
fake accounts;
detect computers infected with malware and prevent them from causing damage
implement security measures, for example when you are asked to log in again to a content or service after a
certain period of time;
detect navigation problems and therefore improve the usability of our services;
to secure transactions and fight against fraud (prevention of payment fraud, identity theft, etc.);
to balance the load of equipment contributing to a communication service;
to route traffic between servers and to understand the loading speed of our pages;
facilitate communication via the Site;
measure the audience, traffic and carry out statistics of our Site and its services, in particular to improve the functionality of the Site.

2. Audience cookies (subject to your prior consent)

These cookies allow us to collect information about your use of the site (number of visits, pages visited, time spent on the site, etc.) in order to carry out statistical analyses, on an aggregate basis, of the number of users and the way in which you navigate our Site.

Retention period: The life of these cookies does not exceed 13 months.

Consequence in case of blocking: No consequence for the user but by accepting them, you contribute to the improvement of our Site and our services.

To block this cookie directly via Google: Google Analytics opt-out browser add-on - Analytics Help

Detail of the purposes:

to measure the audience, traffic and performance of our Site and its services and to improve the functionality of the Site.
to analyse traffic in greater depth.

3. Content personalisation cookies (subject to your prior consent)

These cookies do not directly store personal data but are based on the unique identification of your browser and terminal. These cookies allow us to deduce your user profile and recommend products, services and content that best suit your preferences, and to offer you certain promotional offers on our Site.

Retention period: Their life span is very short, generally the time of the session, a few hours and a maximum of 13 months.

Consequence in case of blocking: No consequence on the use of our Site. On the other hand, their deletion will have the effect of displaying content that does not take into account your centres of interest. By accepting these cookies, you benefit from an enriched and personalised experience.

Details of the purposes:

to offer you content, products and services that are personalised according to your preferences, interests and
your browsing and use of our Site;
to identify your visit to our Site, track the pages you visit and the links you click
to understand your user profile to better tailor our Site and the advertisements displayed on it to your interests.

If you have given us permission to send you advertising emails (such as newsletter sign-ups) or push notifications, we will also use this information to personalise these (targeting or advertising cookies).

4. Personalised advertising cookies (subject to your prior consent)

These cookies may be set within our Site by our advertising partners. They may be used by these companies to profile your interests and deliver relevant and personalised advertising on other websites. These cookies allow us to display ads that best match your preferences. Your profile is also enriched with information from your interactions with our partners or with other publishers who are clients of these partners.

Retention period: Their life span is very short, generally the time of the session, a few hours and a maximum of 13 months.

Consequence in case of blocking: No consequence on the use of our Site. On the other hand, their deletion will not lead to the cessation of advertising on the Internet. It will only result in the display of advertising that does not take your interests into account. By accepting these cookies, you will benefit from an enriched and personalised experience.

Detail on the purposes:

to offer you personalised content, products and services based on your preferences, interests and your browsing and use of our Site;
to count the total number of advertisements displayed by us on our advertising spaces, to identify these advertisements, their respective number of displays, the number of users who clicked on each advertisement and, if applicable, the subsequent actions taken by these users on the pages to which these advertisements lead;
to adapt the advertising content of our Site through our advertising spaces as well as our offers, according to the navigation on our Site, or third party sites, the purchases you may make and/or according to the location data (longitude and latitude) transmitted by your terminal (with your prior consent);
to associate this data with browsing information in order to send you, for example, electronic prospecting or to display on your terminal, within advertising spaces that we issue, personalised advertisements that are specifically intended for you and likely to interest you personally.

5. Social network sharing cookies (subject to your consent)

We may include on our site, computer applications from third parties, which allow you to share content from our site with other people or to let these other people know your consultation or your opinion concerning the content of our Site. This is notably the case of the "Share" and "Like" buttons from social networks such as "Facebook".

The social network providing such an application button is likely to identify you thanks to this button, even if you did not use this button when visiting our site. Indeed, this type of application button may allow the social network concerned to track your browsing on our site, simply because your account with the social network concerned was activated on your terminal (open session) during your browsing on our site.

We have no control over the process used by these third parties to collect information relating to your browsing on our site and associated with the personal data they hold. We invite you to consult the privacy protection policies of these social networks in order to learn about the purposes for which they may use the browsing information they may collect through these application buttons, particularly for advertising purposes. These protection policies must allow you to exercise your choices with these social networks, in particular by configuring your user accounts for each of these networks.

Retention period: The retention period of the sharing cookies is determined by each social network but must not exceed 13 months.

Consequence in case of blocking: No consequence on the use of our Site. However, deactivating these cookies will prevent any interaction with the network(s) concerned.

CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at:

GEMGEM Limited, Hong Kong

E-mail address: admin@gemgem.com