What are Cookies?
A cookie is a small file stored on a user's device (computer, phone, tablet, etc.) by a server and linked to a web domain (typically a website). Cookies may contain directly or indirectly identifying information, such as:
- The server name that placed it
- A session identifier
- Information about your navigation on the site (e.g., pages visited, an advertising identifier, or device identifier)
Cookies serve various purposes, including storing your preferences, tracking browsing activity, personalizing content, and enhancing security. For simplicity, the term cookies refers to all types of tracking technologies.
Who Can Place Cookies on Your Device?
✔ GEMGEM
✔ GEMGEM's partners – third-party companies such as advertising agencies, fraud prevention services, and partner clients.
Cookies may be placed when you browse our site or interact with ads on GEMGEM or partner websites.
Managing Cookies
A. Cookies on GEMGEM’s Site
When you first visit our website, a cookie consent banner appears, informing you about the types of cookies used and allowing you to accept or decline them.
Categories of cookies you can manage:
- Audience measurement
- Content personalization
- Personalized advertising
- Social media sharing
Once you make your selections, a necessary cookie is stored on your device to remember your preferences for six months. To modify these settings later, you must clear your browser cache or visit the cookie management platform.
B. Managing Cookies in Your Browser
You can adjust your browser settings to block or delete cookies. Each browser has different settings, which you can access through its Help menu. Blocking or deleting cookies may affect website functionality.
Types of Cookies Used on Our Site
1. Necessary Cookies (Not Configurable)
These cookies are essential for our website’s functionality and security and cannot be disabled.
✔ Retention period: Session-based, up to a few months
✔ Blocking consequences: May prevent access to certain features
Details of the Purposes of Necessary Cookies:
- Remember your cookie preferences
- Keep you logged in while navigating between pages
- Track shopping cart contents and manage purchases
- Customize the user interface (e.g., language selection, site display settings)
- Ensure authentication security (e.g., limiting robotic login attempts)
- Prevent spam, phishing, and fake account creation
- Detect malware-infected devices and prevent damage
- Implement security measures, such as requiring a login after inactivity
- Identify site navigation issues and improve usability
- Secure transactions and prevent fraud (e.g., payment fraud, identity theft)
- Distribute server traffic for optimized performance
- Measure site speed and load time
- Facilitate communication between different parts of the website
- Track audience and site traffic statistics to improve functionality
2. Audience Measurement Cookies (Requires Consent)
These cookies collect anonymous data about site usage, including:
- Number of visits
- Pages viewed
- Time spent on the site
✔ Retention period: Up to 13 months
✔ Blocking consequences: No effect on site usage, but accepting them helps us improve site performance
🔹 To block Google tracking: Google Analytics opt-out browser add-on
3. Content Personalization Cookies (Requires Consent)
These cookies do not store personal data but help customize content based on your preferences.
✔ Retention period: Session-based, up to 13 months
✔ Blocking consequences: No effect on site usage, but removing them may result in less relevant content
Details of the Purposes of Content Personalization Cookies:
- Recommend products and services based on browsing behavior
- Track site visits, pages viewed, and links clicked
- Personalize content and promotional offers
- Optimize advertising emails or push notifications (if subscribed)
4. Personalized Advertising Cookies (Requires Consent)
These cookies may be placed on our site by advertising partners. They are used to create a profile of your interests and deliver relevant and personalized ads on other websites. These cookies allow us to display ads that align with your preferences and browsing behavior.
Additionally, your profile is enhanced based on interactions with GEMGEM’s partners or third-party publishers who work with these advertisers.
Retention Period:
✔ Their lifespan is short, typically lasting a session, a few hours, or up to 13 months.
Consequence of Blocking:
✔ Blocking these cookies will not affect your ability to use our site. However, removing them will not stop ads from appearing—it will simply result in ads that are not tailored to your interests. By accepting these cookies, you benefit from a personalized advertising experience.
Details of the Purposes of Personalized Advertising Cookies:
- Display ads that match your interests based on your preferences and browsing activity.
- Track and analyze advertising performance, including:
- Total number of ads displayed.
- Identification of displayed ads and their respective engagement levels.
- Number of users who clicked on each ad.
- Actions taken by users on the linked pages.
- Adapt ad content on GEMGEM’s advertising spaces, based on:
- Your navigation history on our site and partner sites.
- Your purchases and interactions.
- Location data (longitude and latitude) transmitted by your device (with prior consent).
- Associate this data with browsing information to:
- Send targeted emails or promotions (if you have subscribed).
- Display relevant ads within our advertising spaces that are specifically tailored to your preferences.
5. Social Network Sharing Cookies (Requires Consent)
We may include third-party applications on our site that allow you to share content with others or express your opinions about our content. These include "Share" and "Like" buttons from social networks such as Facebook.
How These Cookies Work:
The social network providing the share button may identify you through this button, even if you do not click on it while visiting our site. If your social media account is logged in on your device during your browsing session, the social network may track your activity on our site.
We Have No Control Over Third-Party Data Collection
We do not control how these third parties collect and process your browsing data. To understand how they use your data, we encourage you to review their privacy policies. These policies will explain:
- How your browsing information is collected through their application buttons.
- How they use your data, particularly for advertising.
- How can you manage your privacy settings on each social network?
Retention Period:
✔ The retention period of social media sharing cookies is determined by each social network but will not exceed 13 months.
Consequence of Blocking:
✔ Blocking these cookies will not affect your ability to use our site. However, it will prevent interactions with the associated social networks, such as sharing content directly from our platform.
Contact Us
For any questions regarding our Privacy Policy or Cookies, contact us at:
📍 GEMGEM Limited, Hong Kong
📧 Email: [email protected]
